SEO Tips

SEO can be difficult and confusing. There are no shortcuts to professional Internet marketing and search engine optimization. You must invest time and have long-term patience and commitment to be successful.

The Search Engine Optimization Process

Our methods include, however are not limited to the following steps:
• Keyword Research - Searching through a database of actually-used keyword phrases that are relevant to your business, and determining the best phrases to use to optimize your site.
• Professional copywriting as necessary. This can be a big job depending on how large the web site is.
• Optimizing tags, titles and other parts of the HTML code as necessary. Including controlling meta tags which control what the search engines say in their description about your web site.
• Editing the copy to ensure proper usage of the most searched-upon keyword phrases relevant to your site.
• Google approved white hat link building strategies.
• Submitting optimized page URLs to the major search engines. This is limited today because the major search engines find your site from links pointing to you.
• Monitoring the search engines bi-monthly to ensure that your URL becomes indexed, and tracking your traffic and keyword referrals using web based metrics.
• Providing monthly reports showing where your site is ranking and under which keyword phases.
• Strategies for paid advertisements, and building reference networks, text link ads, banner ads, pay per click advertisements to help increase your back links and traffic. This can be extremely important and very complex in using the best practices. We consider some of our methods proprietary.
• SEO Training for your staff as required.
• Traffic conversion. Do visitors to your web site purchase your products and services? Why or why not?
• Is your site user friendly? Can visitors to your site find your email, phone number and the information they want? How many pages do they read before they leave your site? What is their click path? etc.

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